The Onyx pendant alarms were launched at this years international telehealth and telecare conference 2013 (Birmingham, U.K), with visitors appreciating CAIRs fresh approach. Visitors acknowledged CAIRs sensitivity to end user needs and the role of the jewel inspired Onyx pendant alarms in the reduction of stigma. ‘I can see people wearing this, and not leaving it by their bedside’, said one visitor – a comment that was echoed by many.
There’s not much creativity in the telecare market. Most people follow one another. There’s also a degree of a profit orientated approach without sufficient sensitivity to the needs of the end user, who are often times marginalised members of society. It takes bold, courageous and visionary thinking to challenge these norms in order to effect a sea change. We at CAIR have set the standard, will the industry take note and follow?